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BSc in Marketing with Digital Technologies

Courses

Qualification Requirements

The Program is based on the ECTS credit accumulation mode of study. Students can be awarded the BSc in Marketing with Digital Technologies upon completion of 240 credits. These credits are allocated to compulsory and elective courses as shown in the table below. The list of compulsory and elective courses is provided in the Program’s course structure.

Module GroupECTS
Required modules192
Technical Electives36
Free Electives12
TOTAL240

Required modules Modules

The student must successfully complete 192 ECTS, from the following list of modules:
No.CodeNameECTSHours / week
1 ABCO101BUSINESS COMMUNICATION I63
2 ABRM350BUSINESS RESEARCH METHODS62 + 1
3 ABSE101INTRODUCTION TO MICROECONOMICS63
4 ABSL210BUSINESS LAW I63
5 ABSM101MARKETING PRINCIPLES I63
6 ABSM202CONSUMER BEHAVIOUR63
7 ABSM203MARKETING RESEARCH & INFORM. SYSTEMS63
8 ABSM306INTERNATIONAL MARKETING63
9 ABSM307INTEGRATED MARKETING COMMUNICATIONS63
10 ABSM405MARKETING SERVICES63
11 ABSM408STRATEGIC MARKETING63
12 ABSO103INTRODUCTION TO BUSINESS ORGANISATION I63
13 AMAT106CALCULUS FOR BUSINESS AND SOCIAL SCIENCES63
14 AMAT110BUSINESS MATHEMATICS63
15 AMAT112STATISTICS I63
16 AMAT210STATISTICS II63
17 AMDM100DIGITAL MEDIA TECHNOLOGIES 63 + 1
18 AMDM112INTRODUCTION TO DIGITAL MARKETING AND SOCIAL MEDIA63 + 1
19 AMDM130INTRODUCTION TO MEDIA GRAPHICS DESIGN63
20 AMDM140DIGITAL ART AND IMAGE EDITING (PHOTOSHOP)61 + 2
21 AMDM182INTRODUCTION TO PROGRAMMING63 + 1
22 AMDM200DIGITAL MARKETING TECHNOLOGIES I62 + 2
23 AMDM210DIGITAL MARKETING TECHNOLOGIES II62 + 2
24 AMDM250GRAPHIC DESIGN AND 2D ANIMATION63
25 AMDM299HUMAN COMPUTER INTERACTION AND APPLICATIONS63 + 1
26 AMDM300DIGITAL AUDIO PRODUCTION63
27 AMDM323SUSTAINABLE MARKETING AND ETHICS63
28 AMDM399PLACEMENT AND DIGITAL MARKETING CAMPAIGN DESIGN60
29 AMDM400DATA ANALYTICS AND BUSINESS INTELLIGENCE63
30 AMDM410E-COMMERCE63
31 AMDM449SENIOR PROJECT I63
32 AMDM450SENIOR PROJECT II60

Technical Electives Modules

The student must successfully complete 36 ECTS, from the following list of modules:
No.CodeNameECTSHours / week
1 AAVC230DIGITAL CULTURE63
2 ABSA101INTRODUCTORY ACCOUNTING I63
3 ABSE102INTRODUCTION TO MACROECONOMICS63
4 ABSM204SALES MANAGEMENT63
5 ABSM308MARKETING PLANNING & PRODUCT STRATEGIES63
6 ABSO104INTRODUCTION TO BUSINESS ORGANISATION II63
7 ABSO304MANAGEMENT SCIENCE I63
8 ABSO309ENTREPRENEURSHIP AND EFFECTIVE BUSINESS PLAN WRITING63
9 ACOE313COMPUTER NETWORKS I63 + 1
10 ACSC359SOFTWARE METHODOLOGY63
11 ACSC423MOBILE AND UBIQUITOUS COMPUTING63
12 ACSC476INTERNET TECHNOLOGIES63 + 1
13 AFIN101BUSINESS FINANCE I63
14 AMDM223DATA SYSTEMS AND DATA VISUALIZATION63 + 1
15 AMDM310MULTIMEDIA AND DIGITAL VIDEO STORYTELLING63
16 AMDM312BRAND MANAGEMENT63
17 AMDM315PUBLIC RELATIONS AND SPONSORSHIP63
18 AMEM417PROJECT MANAGEMENT FOR ENGINEERS63

Free Electives Modules

Free Elective is subject offered by department of the University for which a student is qualified to register