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BSc in Marketing with Digital Technologies

Semester breakdown

Course Structure Diagram


SEMESTER 1
CodeNameECTS
ABSM101MARKETING PRINCIPLES I6
AMAT110BUSINESS MATHEMATICS6
AMDM100DIGITAL MEDIA TECHNOLOGIES 6
AMDM130INTRODUCTION TO MEDIA GRAPHICS DESIGN6
AMDM182INTRODUCTION TO PROGRAMMING6
TOTAL30

SEMESTER 2
CodeNameECTS
ABSM202CONSUMER BEHAVIOUR6
ABSO103INTRODUCTION TO BUSINESS ORGANISATION I6
AMAT106CALCULUS FOR BUSINESS AND SOCIAL SCIENCES6
AMDM112INTRODUCTION TO DIGITAL MARKETING AND SOCIAL MEDIA6
AMDM140DIGITAL ART AND IMAGE EDITING (PHOTOSHOP)6
TOTAL30

SEMESTER 3
CodeNameECTS
ABCO101BUSINESS COMMUNICATION I6
ABSE101INTRODUCTION TO MICROECONOMICS6
AMAT112STATISTICS I6
AMDM200DIGITAL MARKETING TECHNOLOGIES I6
AMDM250GRAPHIC DESIGN AND 2D ANIMATION6
TOTAL30

SEMESTER 4
CodeNameECTS
ABSM307INTEGRATED MARKETING COMMUNICATIONS6
AMAT210STATISTICS II6
AMDM210DIGITAL MARKETING TECHNOLOGIES II6
AMDM299HUMAN COMPUTER INTERACTION AND APPLICATIONS6
BUSINESS ELECTIVE6
TOTAL30

SEMESTER 5
CodeNameECTS
ABRM350BUSINESS RESEARCH METHODS6
ABSL210BUSINESS LAW I6
ABSM203MARKETING RESEARCH & INFORM. SYSTEMS6
ABSM306INTERNATIONAL MARKETING6
AMDM300DIGITAL AUDIO PRODUCTION6
TOTAL30

SEMESTER 6
CodeNameECTS
AMDM323SUSTAINABLE MARKETING AND ETHICS6
AMDM399PLACEMENT AND DIGITAL MARKETING CAMPAIGN DESIGN6
BUSINESS ELECTIVE6
BUSINESS ELECTIVE6
FREE ELECTIVE6
TOTAL30

SEMESTER 7
CodeNameECTS
ABSM405MARKETING SERVICES6
AMDM410E-COMMERCE6
AMDM449SENIOR PROJECT I6
BUSINESS ELECTIVE6
BUSINESS ELECTIVE6
TOTAL30

SEMESTER 8
CodeNameECTS
ABSM408STRATEGIC MARKETING6
AMDM400DATA ANALYTICS AND BUSINESS INTELLIGENCE6
AMDM450SENIOR PROJECT II6
BUSINESS ELECTIVE6
FREE ELECTIVE6
TOTAL30