Πτυχίο Διοίκησης Επιχειρήσεων / BA in Business Administration

Course Details

Course Information Package

Course Unit TitleBUSINESS COMMUNICATION I
Course Unit CodeABCO101
Course Unit DetailsBA Business Administration (DL) (Compulsory courses) - BA Business Administration (Required Courses) - BSc Marketing with Digital Technologies (Required modules) - BSc Maritime Studies (Required Courses) -
Number of ECTS credits allocated5
Learning Outcomes of the course unitBy the end of the course, the students should be able to:
  1. develop their writing and oral skills at a mature level, emphasising the literary effects of language
  2. compose various forms of business writing and well-developed essays
  3. apply acquired knowledge to write effectively for a variety of forms
  4. communicate confidently and effectively in spoken language in a wide range of situations
  5. use the vocabulary needed for advanced level communication
  6. develop the ability to read and view for information and respond critically to social, cultural and emotional values in texts
  7. analyse and evaluate advanced and authentic texts such as extracts, articles, and justify their opinion with accuracy and precision
  8. develop and establish opinions, synthesise texts and ideas, and express authentic thought with clarity
  9. identify and apply basic business terms essential in their academic and professional environment
Mode of DeliveryFace-to-face
PrerequisitesAENG102Co-requisitesNONE
Recommended optional program componentsNONE
Course Contents

In particular, the course covers the following:

development of student’s writing skills with emphasis given on writing

essays (argumentative essays -for and against, opinion)

formal letters (advice, complaint, application)

curriculum vitae

project writing

development of students’ speaking and listening skills through class discussions, oral presentation of students’ work in class and other communicative drills

extensive business writing including memoranda and agendas

business terminology

vocabulary enrichment achieved with students’ active participation in discussions on topics of common interest and the comprehension of passages from various sources

Recommended and/or required reading:
Textbooks
  • Evans, V., Successful Writing (Upper Intermediate), Express Publishing,2011
References
  • Nelly Kalliga, Stella Bochori, Sarah Yu, Writing for all-B2, Super course, Athens, 2011
  • The Concise Oxford Dictionary, UK, Oxford University Pres s, 2004
Planned learning activities and teaching methods

The course is delivered to students by means of lectures conducted by the instructor. The major method of teaching is the interactive communicative approach based on the principles of functional language learning and teaching. Audio-visual aids, class discussions, pair and group work and other communicative drills are among the instructor’s tools to keep students’ interest alive and elicit the maximum participation from students. Students are also encouraged to make extensive use of the Internet.

Assessment methods and criteria
Tests25%
Assignments10%
Class work5%
Final Exam60%
Language of instructionEnglish
Work placement(s)NO

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