Course Information Package
|Course Unit Title||BUSINESS POLICY AND STRATEGIC MANAGEMENT|
|Course Unit Code||ABSO307|
|Course Unit Details||BA Business Administration (DL) (Compulsory courses) -|
|Number of ECTS credits allocated||5|
|Learning Outcomes of the course unit||By the end of the course, the students should be able to:|
|Mode of Delivery||Face-to-face|
|Recommended optional program components||NONE|
Chapter One - Basic Concepts: Phases of strategic management. Benefits of strategic management. Globalization and environmental sustainability as challenges to strategic management. Theories of organizational adaptation. The learning organization. Basic model of strategic management. Triggering events initiating strategy. Mintzberg's modes of strategic decision making. Strategic decision making process. The strategic audit.
Chapter Two - Corporate Governance: Responsibilities of the board of directors and its role in strategic management. Composition of the board of directors. Agency theory versus stewardship theory. Codetermination and interlocking directorates. Executive leadership and the importance of strategic vision.
Chapter Three - Ethics and Social Responsibility: Positions for and against social responsibility. Importance of corporate stakeholders and stakeholder analysis
Chapter Four - Environmental Scanning and Industry Analysis: Environmental scanning. Identifying external strategic factors.Industry analysis, including industry evolution, strategic groups, and hypercompetition. Forecasting techniques, including industry scenarios.
Chapter Five - Internal Scanning: Organizational Analysis: Core and distinctive competencies and VRIO framework. Business models. Industry and corporate value-chain analysis. Basic concepts in organizational structure and culture.
Chapter Six - Strategy Formulation: Situation Analysis and Business Strategy: Identifying a corporation's strategic factors using the SFAS Matrix.Using the TOWS Matrix to generate potential strategic alternatives. Using the competitive strategies of lower cost and differentiation. Competitive strategy, industry structure, and hypercompetition. The use of offensive and defensive competitive tactics. Using the cooperative strategies of collusion and strategic alliances.
|Recommended and/or required reading:|
|Planned learning activities and teaching methods|
Analysis of case studies with lecturer as a moderator, discussions, movies, assignments.
Power point presentations used in class, lecture notes, some of the case studies are available to the students on the e-learning platform.
|Assessment methods and criteria|
|Language of instruction||English|