Course Information Package
|Course Unit Title||BUSINESS ORGANIZATION I|
|Course Unit Code||ABSO105|
|Course Unit Details||BA Business Administration (DL) (Business Electives) -|
|Number of ECTS credits allocated||5|
|Learning Outcomes of the course unit||By the end of the course, the students should be able to:|
|Mode of Delivery||Face-to-face|
|Recommended optional program components||NONE|
Management functions and skills (Chapter 12)
Four functions of management. Management skills.
Organization, teamwork and motivation (Chapter 13)
Designing en effective organisational structure. Organising the workforce. Working in teams, motivating employees
Human resources (Chapter 14)
Demographic challenges. Alternative work arrangements. Planning for company’s staffing needs. Working with labour unions.
Accounting and financial management (Chapter 7)
Understanding accounting, analysing financial statements, understanding financial management
Banking and securities (Chapter 8)
Money and financial institutions. Types of securities investments. Investments strategies and techniques. Analysing financial news.
Marketing concepts and strategies (Chapter 9)
Understanding today’s customers. Planning your marketing strategies.
Products and pricing (Chapter 10)
Characteristics of products. Product line and product-mix strategies.
Distribution and customer communication (Chapter 11)Developing distribution strategies. Developing customer communication strategies.
|Recommended and/or required reading:|
|Planned learning activities and teaching methods|
Lectures, discussions, presentation of case studies, movies, assignments.Power point presentations used in class, lecture notes and case studies are available to the students on the e-learning platform.
|Assessment methods and criteria|
|Language of instruction||English|