Course Details
Course Information Package
Course Unit Title | SHOP SPACE AND DISPLAY | ||||||||||||
Course Unit Code | AFDI303 | ||||||||||||
Course Unit Details | |||||||||||||
Number of ECTS credits allocated | 7 | ||||||||||||
Learning Outcomes of the course unit | By the end of the course, the students should be able to:
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Mode of Delivery | Face-to-face | ||||||||||||
Prerequisites | NONE | Co-requisites | NONE | ||||||||||
Recommended optional program components | NONE | ||||||||||||
Course Contents | • Introduction to the Fashion Display project. Written and verbal briefing and analysis. Brainstorming and visual references gathered to begin research and creating a sketchbook. • The general activity of research and the need for research in fashion and design in identifying needs, target audiences in accordance to achieving clear communication. • Identifying the importance of visual intelligence and awareness in contemporary retail design and visual merchandising. • Search for references in existing shops. Focus and study shopping epicentres, brand flagship stores, and guerrilla stores build on innovation, surprise and flexibility. | ||||||||||||
Recommended and/or required reading: | |||||||||||||
Textbooks |
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References |
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Planned learning activities and teaching methods | Illustrated lectures, extended project briefings and group critiques with practical workshops and exercises on critical parts of the subject. Group guided visits, demonstrations, and discussions to support design awareness. Student centered practical work, personal research, realization and manipulation in project work. | ||||||||||||
Assessment methods and criteria |
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Language of instruction | English | ||||||||||||
Work placement(s) | NO |