Course Details

1. Explain the various methods of research, their theoretical approaches and their applications.
2. Apply their knowledge on the planning of the various research types.
3. Analyse and present opinions regarding the objectivity of public opinion polls.
4. Evaluate the questionnaires and the findings of opinion polls and other statistic research.
5. Built and develop various research related to media.

Introduction to research: Theoretical approaches and methodology.

Methods of research: Experiment, Survey, Anthropological and rhetorical research.

Public opinions and opinion polls: The interrelated relationship between research and the public opinion. The opinion polls: characteristics, objectivity, advantages and limitations.

Questionnaires: Creating a questionnaire: The structure of questionnaires, different types of questions.

Research sample: Various methods for selecting the research sample.

Collecting data: Various ways of gathering and analysing data.

Presentation of the findings: Various ways of presenting and comment the findings of a research.

Analysis of opinion polls: Critical analysis of opinion polls. Historical examples.

• Lecture notes prepared by the instructors.
• Ιωσηφίδης, Θ. (2008). Ποιοτικές μέθοδοι έρευνας στις κοινωνικές επιστήμες. (Qualitative Research Methods in Social Sciences) Αθήνα: Κριτική. (In Greek)
• Frey, R. L., Botan, H. C. & Keps, L. G. (1992). Interpreting Communication Research: A Case Study Approach. NU: Pentice Hall.

• Babbie, E. (1998). The practice of social research. Belmont:
• Yin Robert K., (1994). Case Study Research. Design and Methods, SAGE Publication.

This course is delivered to the students by means of lectures conducted with the help of computer presentations.  Lectures are supplemented with group discussions and assignments in order for the students to familiarize with the various research methods and their application.