Digital Marketing Specialisation

Qualification Requirements

Module GroupECTS
Required Courses156
Digital Marketing Specialisation Electives72
Free Electives12
TOTAL240

Required Courses Modules

The student must successfully complete 156 ECTS, from the following list of modules:
No.CodeNameECTSHours / week
1 ABCO101BUSINESS COMMUNICATION63
2 ABRM350BUSINESS RESEARCH METHODS62 + 1
3 ABSA101INTRODUCTORY ACCOUNTING I63
4 ABSA102INTRODUCTORY ACCOUNTING II63
5 ABSE101INTRODUCTION TO MICROECONOMICS63
6 ABSE102INTRODUCTION TO MACROECONOMICS63
7 ABSE205MANAGERIAL ECONOMICS63
8 ABSL210BUSINESS LAW I63
9 ABSL310BUSINESS LAW II63
10 ABSM101MARKETING PRINCIPLES63
11 ABSM307INTEGRATED MARKETING COMMUNICATIONS63
12 ABSM408STRATEGIC MARKETING63
13 ABSO103INTRODUCTION TO BUSINESS ORGANISATION I63
14 ABSO104INTRODUCTION TO BUSINESS ORGANISATION II63
15 ABSO204HUMAN RESOURCES MANAGEMENT63
16 ABSO307BUSINESS POLICY AND STRATEGIC MANAGEMENT63
17 ABSP449SENIOR PROJECT I63
18 ABSP450SENIOR PROJECT II63
19 ACSC103COMPUTER APPLICATION PACKAGES63
20 AFIN101BUSINESS FINANCE I63
21 AFIN102BUSINESS FINANCE II63
22 AMAT106CALCULUS FOR BUSINESS AND SOCIAL SCIENCES63
23 AMAT110BUSINESS MATHEMATICS63
24 AMAT112STATISTICS I63
25 AMAT210STATISTICS II63
26 AMDM112INTRODUCTION TO DIGITAL MARKETING AND SOCIAL MEDIA63 + 1

Digital Marketing Specialisation Electives Modules

The student must successfully complete 72 ECTS, from the following list of modules:
No.CodeNameECTSHours / week
1 ABSM202CONSUMER BEHAVIOUR63
2 ABSM203MARKETING RESEARCH AND INFORMATION SYSTEMS63
3 ABSM306INTERNATIONAL MARKETING63
4 ABSM405SERVICES MARKETING63
5 AMDM100DIGITAL MEDIA TECHNOLOGIES 63 + 1
6 AMDM140DIGITAL ART IMAGE AND EDITING63
7 AMDM180INTRODUCTION TO HCI AND WEB TECHNOLOGIES63
8 AMDM200DIGITAL MARKETING TECHNOLOGIES 63
9 AMDM312BRAND MANAGEMENT AND CONTENT MARKETING63
10 AMDM323SUSTAINABLE MARKETING AND ETHICS63
11 AMDM398DIGITAL MARKETING STRATEGY63
12 AMDM399PLACEMENT63
13 AMDM400DATA ANALYTICS AND BUSINESS INTELLIGENCE63
14 AMDM410E-COMMERCE63

Free Electives Modules

Free Elective is subject offered by department of the University for which a student is qualified to register