Digital Marketing Specialisation

Course Structure Diagram


SEMESTER 1
CodeNameECTS
ABSA101INTRODUCTORY ACCOUNTING I6
ABSE101INTRODUCTION TO MICROECONOMICS6
ABSM101MARKETING PRINCIPLES6
ACSC103COMPUTER APPLICATION PACKAGES6
AMAT110BUSINESS MATHEMATICS6
TOTAL30

SEMESTER 2
CodeNameECTS
ABSA102INTRODUCTORY ACCOUNTING II6
ABSE102INTRODUCTION TO MACROECONOMICS6
ABSO103INTRODUCTION TO BUSINESS ORGANISATION I6
AMAT106CALCULUS FOR BUSINESS AND SOCIAL SCIENCES6
AMDM112INTRODUCTION TO DIGITAL MARKETING AND SOCIAL MEDIA6
TOTAL30

SEMESTER 3
CodeNameECTS
ABCO101BUSINESS COMMUNICATION6
ABSE205MANAGERIAL ECONOMICS6
ABSO104INTRODUCTION TO BUSINESS ORGANISATION II6
AFIN101BUSINESS FINANCE I6
AMAT112STATISTICS I6
TOTAL30

SEMESTER 4
CodeNameECTS
ABSO204HUMAN RESOURCES MANAGEMENT6
AFIN102BUSINESS FINANCE II6
AMAT210STATISTICS II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 5
CodeNameECTS
ABSL210BUSINESS LAW I6
ABSM307INTEGRATED MARKETING COMMUNICATIONS6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 6
CodeNameECTS
ABRM350BUSINESS RESEARCH METHODS6
ABSL310BUSINESS LAW II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 7
CodeNameECTS
ABSO307BUSINESS POLICY AND STRATEGIC MANAGEMENT6
ABSP449SENIOR PROJECT I6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 8
CodeNameECTS
ABSM408STRATEGIC MARKETING6
ABSP450SENIOR PROJECT II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30