Strategic Marketing Specialization

Marketing is a discipline that can be widely applied in a variety of sectors and types of organizations, including profit-making, non-profit and governmental organizations. In times of crisis and economic turbulence graduate students can be equipped with knowledge in marketing that will allow them to assist their organizations/businesses to identify and exploit market opportunities. A specialization in marketing management will provide graduates with the skills to develop effective strategic marketing plans and integrated marketing communications strategies that can be used by organizations to create awareness about their products and services, boost their sales, increase their market share, build their image, increase their brand equity and differentiate their offering in the increasingly-crowded global marketplace. Through a specialization in marketing management graduate students will gain the necessary qualification to either compete effectively in the labour market or to work towards creating and marketing their own business idea.

This Specialization is achieved by completing a Final MBA Project in a relevant thematic topic and opting for the following set of three MBA electives: