Digital Marketing Specialisation

Course Structure Diagram


SEMESTER 1
CodeNameECTS
ABSA101INTRODUCTORY ACCOUNTING I6
ABSE101INTRODUCTION TO MICROECONOMICS6
ABSM101MARKETING PRINCIPLES6
ACSC103COMPUTER APPLICATION PACKAGES6
AMAT110BUSINESS MATHEMATICS6
TOTAL30

SEMESTER 2
CodeNameECTS
ABSA102INTRODUCTORY ACCOUNTING II6
ABSE102INTRODUCTION TO MACROECONOMICS6
ABSO103INTRODUCTION TO BUSINESS ORGANISATION I6
AMAT106CALCULUS FOR BUSINESS AND SOCIAL SCIENCES6
AMDM112INTRODUCTION TO DIGITAL MARKETING AND SOCIAL MEDIA6
TOTAL30

SEMESTER 3
CodeNameECTS
ABCO101BUSINESS COMMUNICATION6
ABSE205MANAGERIAL ECONOMICS6
ABSO104INTRODUCTION TO BUSINESS ORGANISATION II6
AFIN101BUSINESS FINANCE I6
AMAT112STATISTICS I6
TOTAL30

SEMESTER 4
CodeNameECTS
ABSO204HUMAN RESOURCES MANAGEMENT6
AFIN102BUSINESS FINANCE II6
AMAT210STATISTICS II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 5
CodeNameECTS
ABSL210BUSINESS LAW I6
ABSM307INTEGRATED MARKETING COMMUNICATIONS6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 6
CodeNameECTS
ABRM350BUSINESS RESEARCH METHODS6
ABSL310BUSINESS LAW II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 7
CodeNameECTS
ABSO307BUSINESS POLICY AND STRATEGIC MANAGEMENT6
ABSP449SENIOR PROJECT I6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 8
CodeNameECTS
ABSM408STRATEGIC MARKETING6
ABSP450SENIOR PROJECT II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

 

Entrepreneurial Management Specialisation

Course Structure Diagram


SEMESTER 1
CodeNameECTS
ABSA101INTRODUCTORY ACCOUNTING I6
ABSE101INTRODUCTION TO MICROECONOMICS6
ABSM101MARKETING PRINCIPLES6
ACSC103COMPUTER APPLICATION PACKAGES6
AMAT110BUSINESS MATHEMATICS6
TOTAL30

SEMESTER 2
CodeNameECTS
ABSA102INTRODUCTORY ACCOUNTING II6
ABSE102INTRODUCTION TO MACROECONOMICS6
ABSO103INTRODUCTION TO BUSINESS ORGANISATION I6
AMAT106CALCULUS FOR BUSINESS AND SOCIAL SCIENCES6
AMDM112INTRODUCTION TO DIGITAL MARKETING AND SOCIAL MEDIA6
TOTAL30

SEMESTER 3
CodeNameECTS
ABCO101BUSINESS COMMUNICATION6
ABSE205MANAGERIAL ECONOMICS6
ABSO104INTRODUCTION TO BUSINESS ORGANISATION II6
AFIN101BUSINESS FINANCE I6
AMAT112STATISTICS I6
TOTAL30

SEMESTER 4
CodeNameECTS
ABSO204HUMAN RESOURCES MANAGEMENT6
AFIN102BUSINESS FINANCE II6
AMAT210STATISTICS II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 5
CodeNameECTS
ABSL210BUSINESS LAW I6
ABSM307INTEGRATED MARKETING COMMUNICATIONS6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 6
CodeNameECTS
ABRM350BUSINESS RESEARCH METHODS6
ABSL310BUSINESS LAW II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 7
CodeNameECTS
ABSO307BUSINESS POLICY AND STRATEGIC MANAGEMENT6
ABSP449SENIOR PROJECT I6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 8
CodeNameECTS
ABSM408STRATEGIC MARKETING6
ABSP450SENIOR PROJECT II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

 

Digital Marketing Specialisation

Qualification Requirements

Module GroupECTS
Required Courses156
Digital Marketing Specialisation Electives72
Free Electives12
TOTAL240

Required Courses Modules

The student must successfully complete 156 ECTS, from the following list of modules:
No.CodeNameECTSHours / week
1 ABCO101BUSINESS COMMUNICATION63
2 ABRM350BUSINESS RESEARCH METHODS62 + 1
3 ABSA101INTRODUCTORY ACCOUNTING I63
4 ABSA102INTRODUCTORY ACCOUNTING II63
5 ABSE101INTRODUCTION TO MICROECONOMICS63
6 ABSE102INTRODUCTION TO MACROECONOMICS63
7 ABSE205MANAGERIAL ECONOMICS63
8 ABSL210BUSINESS LAW I63
9 ABSL310BUSINESS LAW II63
10 ABSM101MARKETING PRINCIPLES63
11 ABSM307INTEGRATED MARKETING COMMUNICATIONS63
12 ABSM408STRATEGIC MARKETING63
13 ABSO103INTRODUCTION TO BUSINESS ORGANISATION I63
14 ABSO104INTRODUCTION TO BUSINESS ORGANISATION II63
15 ABSO204HUMAN RESOURCES MANAGEMENT63
16 ABSO307BUSINESS POLICY AND STRATEGIC MANAGEMENT63
17 ABSP449SENIOR PROJECT I63
18 ABSP450SENIOR PROJECT II63
19 ACSC103COMPUTER APPLICATION PACKAGES63
20 AFIN101BUSINESS FINANCE I63
21 AFIN102BUSINESS FINANCE II63
22 AMAT106CALCULUS FOR BUSINESS AND SOCIAL SCIENCES63
23 AMAT110BUSINESS MATHEMATICS63
24 AMAT112STATISTICS I63
25 AMAT210STATISTICS II63
26 AMDM112INTRODUCTION TO DIGITAL MARKETING AND SOCIAL MEDIA63 + 1

Digital Marketing Specialisation Electives Modules

The student must successfully complete 72 ECTS, from the following list of modules:
No.CodeNameECTSHours / week
1 ABSM202CONSUMER BEHAVIOUR63
2 ABSM203MARKETING RESEARCH AND INFORMATION SYSTEMS63
3 ABSM306INTERNATIONAL MARKETING63
4 ABSM405SERVICES MARKETING63
5 AMDM100DIGITAL MEDIA TECHNOLOGIES 63 + 1
6 AMDM140DIGITAL ART IMAGE AND EDITING63
7 AMDM180INTRODUCTION TO HCI AND WEB TECHNOLOGIES63
8 AMDM200DIGITAL MARKETING TECHNOLOGIES 63
9 AMDM312BRAND MANAGEMENT AND CONTENT MARKETING63
10 AMDM323SUSTAINABLE MARKETING AND ETHICS63
11 AMDM398DIGITAL MARKETING STRATEGY63
12 AMDM399PLACEMENT63
13 AMDM400DATA ANALYTICS AND BUSINESS INTELLIGENCE63
14 AMDM410E-COMMERCE63

Free Electives Modules

Free Elective is subject offered by department of the University for which a student is qualified to register

Accounting Specialisation

Course Structure Diagram


SEMESTER 1
CodeNameECTS
ABSA101INTRODUCTORY ACCOUNTING I6
ABSE101INTRODUCTION TO MICROECONOMICS6
ABSM101MARKETING PRINCIPLES6
ACSC103COMPUTER APPLICATION PACKAGES6
AMAT110BUSINESS MATHEMATICS6
TOTAL30

SEMESTER 2
CodeNameECTS
ABSA102INTRODUCTORY ACCOUNTING II6
ABSE102INTRODUCTION TO MACROECONOMICS6
ABSO103INTRODUCTION TO BUSINESS ORGANISATION I6
AMAT106CALCULUS FOR BUSINESS AND SOCIAL SCIENCES6
AMDM112INTRODUCTION TO DIGITAL MARKETING AND SOCIAL MEDIA6
TOTAL30

SEMESTER 3
CodeNameECTS
ABCO101BUSINESS COMMUNICATION6
ABSE205MANAGERIAL ECONOMICS6
ABSO104INTRODUCTION TO BUSINESS ORGANISATION II6
AFIN101BUSINESS FINANCE I6
AMAT112STATISTICS I6
TOTAL30

SEMESTER 4
CodeNameECTS
ABSO204HUMAN RESOURCES MANAGEMENT6
AFIN102BUSINESS FINANCE II6
AMAT210STATISTICS II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 5
CodeNameECTS
ABSL210BUSINESS LAW I6
ABSM307INTEGRATED MARKETING COMMUNICATIONS6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 6
CodeNameECTS
ABRM350BUSINESS RESEARCH METHODS6
ABSL310BUSINESS LAW II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 7
CodeNameECTS
ABSO307BUSINESS POLICY AND STRATEGIC MANAGEMENT6
ABSP449SENIOR PROJECT I6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

SEMESTER 8
CodeNameECTS
ABSM408STRATEGIC MARKETING6
ABSP450SENIOR PROJECT II6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
BUSINESS ELECTIVE/FREE ELECTIVE6
TOTAL30

 

Entrepreneurial Management Specialisation

Qualification Requirements

Module GroupECTS
Required Courses156
Entrepreneurial Management Specialisation Electives72
Free Electives12
TOTAL240

Required Courses Modules

The student must successfully complete 156 ECTS, from the following list of modules:
No.CodeNameECTSHours / week
1 ABCO101BUSINESS COMMUNICATION63
2 ABRM350BUSINESS RESEARCH METHODS62 + 1
3 ABSA101INTRODUCTORY ACCOUNTING I63
4 ABSA102INTRODUCTORY ACCOUNTING II63
5 ABSE101INTRODUCTION TO MICROECONOMICS63
6 ABSE102INTRODUCTION TO MACROECONOMICS63
7 ABSE205MANAGERIAL ECONOMICS63
8 ABSL210BUSINESS LAW I63
9 ABSL310BUSINESS LAW II63
10 ABSM101MARKETING PRINCIPLES63
11 ABSM307INTEGRATED MARKETING COMMUNICATIONS63
12 ABSM408STRATEGIC MARKETING63
13 ABSO103INTRODUCTION TO BUSINESS ORGANISATION I63
14 ABSO104INTRODUCTION TO BUSINESS ORGANISATION II63
15 ABSO204HUMAN RESOURCES MANAGEMENT63
16 ABSO307BUSINESS POLICY AND STRATEGIC MANAGEMENT63
17 ABSP449SENIOR PROJECT I63
18 ABSP450SENIOR PROJECT II63
19 ACSC103COMPUTER APPLICATION PACKAGES63
20 AFIN101BUSINESS FINANCE I63
21 AFIN102BUSINESS FINANCE II63
22 AMAT106CALCULUS FOR BUSINESS AND SOCIAL SCIENCES63
23 AMAT110BUSINESS MATHEMATICS63
24 AMAT112STATISTICS I63
25 AMAT210STATISTICS II63
26 AMDM112INTRODUCTION TO DIGITAL MARKETING AND SOCIAL MEDIA63 + 1

Entrepreneurial Management Specialisation Electives Modules

The student must successfully complete 72 ECTS, from the following list of modules:
No.CodeNameECTSHours / week
1 ABSI303PLACEMENT63
2 ABSO201STRATEGIC PLANNING IN MANAGEMENT63
3 ABSO212ENTREPRENEURSHIP THEORY 63
4 ABSO222SMALL BUSINESS MANAGEMENT63
5 ABSO301INTERNATIONAL MANAGEMENT63
6 ABSO302FRANCHISING MANAGEMENT63
7 ABSO304MANAGEMENT SCIENCE I63
8 ABSO305MANAGEMENT SCIENCE II63
9 ABSO308INNOVATION STUDIES63
10 ABSO309EFFECTIVE BUSINESS PLAN WRITING63
11 ABSO311ORGANIZATIONAL BEHAVIOUR63
12 ABSO423INTERNATIONAL BUSINESS63
13 ABSO424EUROPEAN BUSINESS ENVIRONMENT63
14 ABSO450BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY63
15 ACSC105BUSINESS INFORMATION SYSTEMS63
16 AFIN309FINANCING START-UP VENTURES63

Free Electives Modules

Free Elective is subject offered by department of the University for which a student is qualified to register