Course Details

Course Information Package

Course Unit CodeABSO309
Course Unit Details
Number of ECTS credits allocated5
Learning Outcomes of the course unitBy the end of the course, the students should be able to:
    Mode of DeliveryFace-to-face
    Recommended optional program componentsNONE
    Course Contents

    1.    Opportunity recognition for a new business venture

    2.    Reasons for writing a business plan

    3.    Feasibility analysis for a new business idea

    4.    Industry analysis

    5.    Market analysis

    6.    Developing the right marketing mix and marketingplan

    7.    Management team and structure

    8.    Operations plan and product (service) developmentplan

    9.    Managing start-up, fixed and variable cost,pro-forma financial statements, break-even analysis, cash flow analysis.

    10.  Presenting the business planwith confidence

    Recommended and/or required reading:
    • Barringer B. (2009) Preparing effective business plans. An entrepreneurial approach, Pearson
    • Mariotti S., Glackin C. (2013) Entrepreneurship. Starting and operating a small business. Pearson
    Planned learning activities and teaching methodsIn this course the students will develop their  ideas for start-up companies. They will work in groups during the semester to do a feasibility analysis of their idea, write a feasibility report and prepare a complete business plan. The instructor supports the groups by mentoring, lecturing, and guiding them in their research. At the end of the course the groups present their business plans in front of a jury and incorporate the feedback in the final version of their business plan.  
    Assessment methods and criteria
    Feasibility analysis (report) 20%
    Presentation of a business plan 20%
    Written business plan 60%
    Language of instructionEnglish
    Work placement(s)NO

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