Course Details
Course Information Package
Course Unit Title | INFORMATION DESIGN | ||||||||||
Course Unit Code | AGDS312 | ||||||||||
Course Unit Details | |||||||||||
Number of ECTS credits allocated | 7 | ||||||||||
Learning Outcomes of the course unit | By the end of the course, the students should be able to:
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Mode of Delivery | Face-to-face | ||||||||||
Prerequisites | AGDS311 | Co-requisites | NONE | ||||||||
Recommended optional program components | NONE | ||||||||||
Course Contents |
Introduction to the communication process: The role of communication and the development of the visual communication. Semiology and the visual language. The theories of De Saussure, Roland Barthes and Umberto Eco. The Proposal: The need for writing up a proposal. What does a proposal include? The aim and objectives, the background research, the client and the audience, the design management and bibliography. Research in Art and Design: The role and importance of research in art and design. Methods of research. The quantitative and the qualitative research. Interviews: The role of the diagnostic, depth/exploratory and standardised interview in the art and design research process. Questionnaires: The role of the diagnostic, depth/exploratory and standardised questionnaires in the art and design research process. Design Solutions: The use of various design categories ranging from corporate identity, to print and moving image advertising, company profiles and brochures to sales-of-point material and web literature. Report Writing: Documentation of the complete project in a report. Hierarchy of the project’s aim and objectives, the research methodology, the design development and the project evaluation, supported by transcripts of interviews and bibliography. Studio Work: Studio work is carried out involving the whole group and takes place within the whole spectrum of the duration of the course as this is allocated on the weekly schedule. Studio work also includes interim and final critiques. | ||||||||||
Recommended and/or required reading: | |||||||||||
Textbooks |
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References |
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Planned learning activities and teaching methods | The course is mainly based on extended project briefing, practical workshops, exercises, illustrated lectures on the Art and Design research methodologies with the help of computer presentations, and group critiques. Student centred practical work, personal research, realization and manipulation in project work. The use of personal tutorials is an important and integral part of the teaching methodology. | ||||||||||
Assessment methods and criteria |
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Language of instruction | English | ||||||||||
Work placement(s) | NO |