Course Details

Course Information Package

Course Unit Title	DESIGN FOR PUBLISHING
Course Unit Code	AGDS310
Course Unit Details
Number of ECTS credits allocated	7
Learning Outcomes of the course unit	By the end of the course, the students should be able to: Recognize new and alternative forms of publishing and distinguish the usages, of various publishing forms focusing on the numerous versions and aspects of magazine design Identify and evaluate the complex relationship of visual material and large quantities of text in the service of communication with target audiences Develop acute knowledge of the grid system and organizing visually and creatively large sums of dada and image material Propose a self initiated project identifying specific aims and objectives considering the desired audiences and their specific socio-cultural understandings Create a close to final publishing proposal of a certain volume, assessing time management and predicting necessary problem solving
Mode of Delivery	Face-to-face
Prerequisites	AGDS301	Co-requisites	NONE
Recommended optional program components	NONE
Course Contents	The Publishing Area and Innovation: Observation and analysis of various forms of publishing design in its broad sense, including both traditional and non-traditional printed editorials. Study, comparison and evaluation of examples of real publications such as books, periodicals, magazines, newspapers, art editing etc. Understanding Editorial Systems: Making sense of the multi-faced and interconnected relationship of image, type and text in complex and large-scale contextual and design tasks. The role of classifying images and written information in order to convey particular concepts, inform certain context and communicate with desired audiences. Advanced Grid Systems and Dada Organization: The study of advanced, elaborate, contemporary and experimental grid systems. The importance of organizing and handling large sums of dada, in given structures requiring complex layout in a creative and legible manner. Experiment with different kinds of contextual and visual information, such as photography, illustration, flowing text, information tables, headlines, subtitles etc. Self-Initiated Proposals: The role of proposing the subject matter and content of a self initiated magazine. Evaluation and identification of the particular aims and objectives of the proposed briefs through advanced research and understanding of the current marketplace. Customer Research: The importance of recognizing and evaluating customer identity through specific subject matter research, engaging with audiences’ life styles, habits and image factors. Evaluate the purpose and significance of information and language in communicating with specific target audiences. Time Management: Understanding the difficulties of pressing deadlines and the process necessary for an all-rounded completion of a publishing design task. Design Production: The importance of making and handling difficult, large-scale tasks employing interactivity, creativity and ingenuity. The role of interdisciplinary skills in achieving a high level of production.
Recommended and/or required reading:
Textbooks	Layout Workbook, Kristin Cullen, Rockport , 2007
References	V Magazine, W Magazine, ICON, WAD, FRAME, ARENA HOMME +, V MAN, ANOTHER MAGAZINE, ID, DAZED AND CONFUZED, CREATIVE REVIEW, CLEAR, TEN, LOVE, ACNE PAPER, VAULT, DOMUS, MARK ESQUIRE, GQ, GRAFIK, CMYK Making and Breaking the Grid: A Graphic Design Layout Workshop, Timothy Samara, Rockport , 2005 Icons of Graphic Design, Heller, S., M. Ilic, Thames & Hudson, 2008 Type and typography, Baines, Watson-Guptill, 2005 Grids for the Dynamic Image, AVA Publishing, 2006 Mag-Art: Innovation in Magazine Design, Charlotte Rivers, Rotovision, 2009 Grid systems: principles of organizing type, Elam K., Princeton Architectural Press, 2004 The Grid Book, Higgins, H. B., MIT Press, 2009
Planned learning activities and teaching methods	The taught part of the course is delivered through lectures and visual presentations and it is mainly based on extended project briefing, constant evaluation, short exercises, practical workshops, and extensive group critiques. In class discussions, inspiration methodologies, brainstorming techniques and concept development processes are initiated and encouraged. Creative use of computer design software, along with hand skill methods and mediums such as illustration, sketching, drawing, photography and styling etc. are also part of learning activities. Also presentations, briefing and related written material are available on e-learning engine.
Assessment methods and criteria	Design perception, skill, 40% Research and methodology 20% Experimentation and analysis 20% Time management and presentation 20%
Language of instruction	English
Work placement(s)	NO