Course Details

Course Information Package

Course Unit Title	DESIGN FOR THE WEB
Course Unit Code	AAVC330
Course Unit Details	BA Audio Visual Communication (Required) -
Number of ECTS credits allocated	5
Learning Outcomes of the course unit	By the end of the course, the students should be able to: To produce, plan, organise and design creative and effective websites. To develop web/internet design literacy. To utilise advanced features of web design technical principles
Mode of Delivery	Face-to-face
Prerequisites	AART233,AGDS104	Co-requisites	NONE
Recommended optional program components	NONE
Course Contents	·  Introduction of the basics of the Wed design  Introduction to the basics of web technologies, from vector motion to  streaming video, with emphasis on the complexities and richness of design for the web. ·  The use of web design as a means of communication Introduction to the complexities of dynamic space and how web design -still and motion- is used within the constraints of current day web functionality. ·  Web Composition Introduction to the basics of website compositions regarding design, layout, navigation and transitions ·  Technical principles for designing web compositions: Introduction of rules of: space, borders, size, column, layout, scale, colour and optimization.
Recommended and/or required reading:
Textbooks	Krug, S. (2005) Don’t make me think: A Common Sense Approach to Web Usability, New Riders Press. McNeil, P. (2010) The Web Designer's Idea Book, How. Morville, P. (2006) Information Architecture for the World Wide Web: Designing Large-Scale Web Sites, O'Reilly Media. Pipes, A. (2011) How to Design Websites, Laurence King Publishers.
References	http://www.webbyawards.com http://www.thebestdesigns.com
Planned learning activities and teaching methods	Illustrated lectures and practical workshops with emphasis on website design basic principles along with the technical knowledge. Illustrated lectures address website design basics and principles. Analysing visuals examples through discussion and demonstrations in which the information imparted is put into practice. Practical workshops introduce methodologies of effective visual but technically correct web compositions. Through in-class practical design workshops and their research analysis, students are encouraged to experiment and expand their creative vision within technical boundaries. Students are encouraged to research under the guidance of their tutor, aiming towards independent learning/knowhow, focusing to prepare the students for real life scenarios. Each project is critically analysed in a group discussion. Lecture notes and presentations are available through the web for students to use in combination with the textbooks if the project requires such notes and presentations.
Assessment methods and criteria	Individual project 35% Group project 35% Final assessment 20% Class participation 10%
Language of instruction	English
Work placement(s)	NO