Course Details

Course Information Package

Course Unit Title

DIGITAL DESIGN II

Course Unit Code

AAVC341

Course Unit Details

BA Audio Visual Communication (Required Courses) - BA Graphic and Advertising Design (Art and Design Electives) - BA Audio Visual Communication (Required) -

Number of ECTS credits allocated

Learning Outcomes of the course unit

By the end of the course, the students should be able to:

To develop the basic skills required in interactive media.
To gain an understanding of the development of interactive media.
To explore the possibilities and limitations of interactive media.
To produce effective real life projects/campaigns.

Mode of Delivery

Face-to-face

Prerequisites

AAVC340

Co-requisites

NONE

Recommended optional program components

NONE

Course Contents

· Further analysis of the basics of digital design
Analysis of various forms of interactive media, from an entertainment, editorial, educational and informative point of view.

· Further analysis of campaign strategy
Introduction to the procedure of collective data and statistics and the importance of research behind every real life project/campaign.

· Campaigning through various platforms
Introduction to the Social media platforms and how they used from the viewpoint of the client, the designer and the target audience/consumer.

Recommended and/or required reading:

Textbooks

Jukes, I., McCain, T. & Lee Crockett (2010) Understanding the Digital Generation: Teaching and Learning in the New Digital Landscape, CreateSpace.
Goodwin, K. & Cooper, A. (2009) Designing for the Digital Age: How to Create Human-Centered Products and Services, Wiley.
Laurel, B. (1993) Computers as Theatre, Addison-Wesley Professional
Laurel, B. (1993) Computers as Theatre, Addison-Wesley Professional
Manovich, L. (2002) The Language of New Media, The MIT Press
McNeil, P. (2010) The Web Designer's Idea Book, How.
Yellowlees Douglas, J. (2001) The End of Books--or Books Without End :Reading Interactive Narratives”, University of Michigan Press

References

http://www.webbyawards.com
http://www.iacaward.org

Planned learning activities and teaching methods

Illustrated lectures and practical workshops with emphasis on campaign design basic principles along with graphic and advertising design exercises.

Illustrated lectures address graphic and advertising design basics and principles. Analysing visuals examples through discussion and demonstrations in which the information imparted is put into practice.

Practical workshops introduce experimental methodologies of effective visual compositions. Through in-class practical design workshops and their research analysis, students are encouraged to experiment and expand their creative vision.

Students are encouraged to research under the guidance of their tutor, aiming towards independent learning/knowhow, focusing on preparing the students for real life scenarios.

Each project is critically analysed in a group discussion. Lecture notes and presentations are available through the web for students to use in combination with the textbooks if the project requires such notes and presentations.

Assessment methods and criteria

Individual project I	35%
Individual project II	35%
Final Assessment	20%
Class participation	10%

Language of instruction

English

Work placement(s)

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