Course Details

1. Identify the basic graphic design elements; line, shape, texture, space, size.
2. Identify and describe basic type anatomy, type classifications, type families, and type measurements.
3. Identify and employ composition and layout principles such as: emphasis, balance, rhythm, and unity within a given project.
4. Employ basic graphic design element principles; line, shape, texture, space, size within a given project work.
5. Integrate sketchbook development, experimentation and play into the graphic design process by employing several media such as drawing, painting, collage and the copy machine.
6. Develop and convert rough ideas, sketches and compositional experiments to final work through extensive work and sketchbook development.
7. Assess project work development through comments and discussions on a group presentation.

Introduction to Graphic design Basics: The basic graphic design elements, basic typeface anatomy and typeface classifications.

Introduction to the Graphic Design practice: practical hand-skilled work through workshops. Experimentation with visual imaging, production and manipulation of type via hand and mechanical means.

Critical Judgment development: Group critiques and visually based debates

• Ellen Lupton, Thinking With Type: A Critical Guide for Designers, Writers, Editors, & Students, Princeton Architectural Press; 1 edition (September 9, 2004)
• Ellen Lupton, Graphic Design: The New Basics, Princeton Architectural Press; 1 edition (March 20, 2008)

• Visual contemporary references on magazines like: Etapes, Creative Review, IdN, +design.