Course Details

Course Information Package

Course Unit Title	GRAPHIC DESIGN III
Course Unit Code	AGDS206
Course Unit Details	BA Audio Visual Communication (Audio Visual & Art Electives) -
Number of ECTS credits allocated	8
Learning Outcomes of the course unit	By the end of the course, the students should be able to: To recognise and identify type as a powerful means of promoting moods, ideas and understandings in particular situations through a series of assignments aiming to communicate by the sole use of type To employ a good sense of layout, a creative integration of image and type, a good understanding of colour coordination, a good use of typefaces, an experimental application of typography through a series of assignments engaging various processes such as collage, drawing, photography, painting, 2D and 3D illustration techniques etc. To differentiate various type applications and decode their cultural and historical references in conveying particular messages through a wide demonstration and discussion of existing examples To defend their visualizing skills and argue their conceptual and visual decisions both visually and verbally in group presentations To create visual and conceptual proposals and develop methods of decoding meanings and understandings engaging innovative research underlying the socio-cultural matrix in an individual/personal way
Mode of Delivery	Face-to-face
Prerequisites	AGDS104	Co-requisites	NONE
Recommended optional program components	NONE
Course Contents	·  Type as a powerful communication tool. Identify the means of type, graphic elements, textures, symbols and abstractions. Use typography as a powerful tool for communicating messages. Produce work through continuous experimentation and prepare the way for connections to occur and intuitive actions that lead to unexpected discoveries. Distinguish symmetry and asymmetry of the layout. Identify contemporary typography, designers and new trends. Generalize space as the active component in design and a primary factor in visual communication. Identify typographers and critical art movements focusing more on 20th century. Combine creative applications and coordination of colour – setting, identifying and promoting the right mood. Create contrast and hierarchy. ·  Poster Design. Identify the evolution of poster design (late 19th – end 20th century). Combine type and image in an original manner. Distinguish the significance of type in relation to ideas and concepts. Discuss on important artists and designers. Examine various philosophies and concepts in design, which are directly connected to the current brief. Develop experimental layouts. Manipulate graphic elements in a creative way. Use Technology in Graphic Design. To approach technology with a creative and innovative way.
Recommended and/or required reading:
Textbooks	HISTORY OF THE POSTER, JOSEF MULLER-BROCKMANN, LONDON, PHAIDON PRESS, 2004 TYPOGRAPHIC SYSTEMS, KIMBERLY ELAM, NEW YORK, PRINCETON ARCHITECTURAL PRESS, 2007 NEW POSTER ART, NEW YORK, CEES W. DE JONG – STEFANIE BURGER – JORRE BOTH, THAMES & HUDSON, 2008
References
Planned learning activities and teaching methods	Students will study and explore the variety of methods, which may be employed by a graphic designer in the identification, analysis, and solution of communication problems. Students will develop methods of approaching visual communication problems, always addressing the issue of understanding the 'problem solving-process'. Introduction to systems of type measurement and copy-fitting will be given. The project work will cover a variety of experiences for student response, including working individually or as part of a team.
Assessment methods and criteria	Project 1 50% Project 2 50%
Language of instruction	English
Work placement(s)	NO