Course Details

1. Identify and describe various printing methods & production techniques.
2. Integrate sketchbook development/experimentation and produce final work ready for distribution for various media such as print and the web.
3. Employ technical knowledge that involves designing, developing and forwarding graphic material to the final production line.
4. Develop and convert various sketches, work in progress and final work to different colour systems and formats appropriate to the medium to be reproduced on.
5. Identify and describe various properties of paper stock such as weigh, thickness, opacity, brightness etc.
6. Assess project work development through comments and discussions on a group presentation.

Print production: students are introduced to various printing methods through a series of multimedia presentations.

Paper stock selection: students get familiarised with various paper stocks and their individual properties.

Production techniques: students explore production methods in various forms of visual practice from print based media to screen based media.

• Mastering Materials, Bindings, and Finishes: The Art of Creative Production. Catharine Fishel. Rockport Publishers
• How To Be a Graphic Designer Without Losing Your Soul. Adrian Shaughnessy. Princeton Architectural Press
• Choosing and Using Paper for Great Graphic Design. Keith Stephenson. RotoVision; Har/Lslf edition.

• A detailed reference list is given to the students at the beginning of the semester which includes books, related magazines, museums and art galleries and designer’s websites. Visual contemporary references on magazines like: Domus, eye, Abitare, wallpape