Course Details
Course Information Package
Course Unit Title | PUBLIC RELATIONS II | ||||||||
Course Unit Code | ACOM400 | ||||||||
Course Unit Details | |||||||||
Number of ECTS credits allocated | 4 | ||||||||
Learning Outcomes of the course unit | By the end of the course, the students should be able to:
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Mode of Delivery | Face-to-face | ||||||||
Prerequisites | AJER245 | Co-requisites | NONE | ||||||
Recommended optional program components | NONE | ||||||||
Course Contents | Theoretical approach to Public Relations: Function of Public Relations. Public Relations and other techniques of communication. Strategic planning of Public Relations campaigns.
Society and the different types of social activity: The relationship between social sciences and Public Relations.
Mass media and Public Relations: Communication technologies and Public Relations. The public, Public Relations and propaganda.
Communication in Public Relations: Verbal and non-verbal behaviour through the prism of interpersonal, group, public and mass communication.
Semiotics in Public Relations: Signs, signifier and signified. Semiology in daily activity
Social spectacles: The meaning and culture of imaging.
Public speaking and techniques of persuasion: The principles and techniques of persuasion.
Practice of Public Relations: Generation of innovate ideas and communication patterns in order to plan and execute Public Relations campaigns | ||||||||
Recommended and/or required reading: | |||||||||
Textbooks |
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References |
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Planned learning activities and teaching methods | This course is delivered to the students by means of lectures conducted with the help of computer presentations. Lectures are supplemented with articles and panel discussions. | ||||||||
Assessment methods and criteria |
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Language of instruction | Greek | ||||||||
Work placement(s) | NO |