Course Details
Course Information Package
Course Unit Title | THEORIES OF MASS MEDIA COMMUNICATION | ||||||||
Course Unit Code | AJER430 | ||||||||
Course Unit Details | |||||||||
Number of ECTS credits allocated | 5 | ||||||||
Learning Outcomes of the course unit | By the end of the course, the students should be able to:
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Mode of Delivery | Face-to-face | ||||||||
Prerequisites | NONE | Co-requisites | NONE | ||||||
Recommended optional program components | NONE | ||||||||
Course Contents | Definitions and models of mass communication: Studying and understanding mass communication and mass media. Different models of mass communication.
Theoretical approaches on mass media: Liberal-plural theories. Classical and neo-Marxist theories. The Mass media, society and culture: Mass communication and mass culture in social behaviour. Communication technologies, globalisation and culture.
The normative theory of mass media and society: Mass media, the civil society, public interest and the public sphere.
Structure and organisation of mass media: Basic principles of the structure of mass media and their analysis. The general frame of organisation of mass media. Systems, production, selection and delivery of the messages of mass communication.
The mass media on their audience: Theoretical and empirical approaches on audiences. Psychological and sociological studies of the effects of mass media. | ||||||||
Recommended and/or required reading: | |||||||||
Textbooks |
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References |
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Planned learning activities and teaching methods | This course is delivered to the students by means of lectures conducted with the help of computer presentations. Lectures are supplemented with film presentations and panel discussions in order for the students to familiarize with the critical approach of mass communication formulate theoretical questions regarding media. | ||||||||
Assessment methods and criteria |
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Language of instruction | Greek | ||||||||
Work placement(s) | NO |