Course Details

1. Identify and comprehend the particular perceptual skills needed for the nature and function of site-specific art and design and production.
2. Experiment and examine individual aptitudes within art and design in relation to visual communication
3. Argue, evaluate and support variety of problems and challenges in terms of thinking and conceptualising.
4. Capacity to employ and demonstrate a sense of quality of visual forms in the environment and of its process of the imaginative recreation
5. Ability to develop a personally negotiated semester project on art and design production, formulating solutions designed with both conceptual and technical expertise

The Art and Design Production: Students in this course are faced with a variety of problems and challenges in terms of thinking and conceptualizing

Professional Outcome: Students faced with the technical side of the challenge, like making different materials to work together, using hand and power tools and also finding practical solutions to their ideas.

Research prior to Production: The role and importance of research in art and design.

Design Solutions: The use of various design categories ranging from corporate identity, to print and moving image advertising, company profiles and brochures to sales-of-point material and web literature.

Studio Work: Studio work is carried out involving the whole group and takes place within the whole spectrum of the duration of the course as this is allocated on the weekly schedule. Studio work also includes interim and final critiques

No specific textbook required

• Richard Hickman, : Research in Art & Design Education: Issues and Exemplars, Intellect, 2008
• Elizabeth Resnick, , Design for Communication: Conceptual Graphic Design Basics, Wiley, 2003
• Steven Heller and Elinor Pettit, Graphic Design Time Line: A Century of Design Milestones, Allworth Press, 2000
• Liz Farrelly, Brain-Aided Design: The Designers Republic, Laurence King Publishing, 2006