Course Details
Course Information Package
| Course Unit Title | STYLING AND IMAGE MAKING | ||||||||||||
| Course Unit Code | AFDI301 | ||||||||||||
| Course Unit Details | |||||||||||||
| Number of ECTS credits allocated | 7 | ||||||||||||
| Learning Outcomes of the course unit | By the end of the course, the students should be able to:
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| Mode of Delivery | Face-to-face | ||||||||||||
| Prerequisites | NONE | Co-requisites | NONE | ||||||||||
| Recommended optional program components | NONE | ||||||||||||
| Course Contents | - Introduction to Styling: an investigation of Styling as this is applied in fashion, art direction, media and popular culture. Styling will be investigated as a powerful visual tool in communication and contemporary culture. Issues of historical representation, fashion and styling, media institutions, visual self-representation and power, will be analyzed through a series of visual examples. - The relationship between Styling and Image: an in-depth analysis on the distinct mechanisms involved in Image Making and Styling. The course initiates the exploration of color, texture, form, proportion, and available visual mediums in the production of an image; while at the same time issues of communication, symbolism, style and historical visual context are analyzed in correlation to the single image. The image then, is examined and discussed in relation to style and style concept. The course explores the concept of changing or shifting the ‘reading’ of an image through the use of garments, fashion design, accessories, visual style and vocabulary, and their contextual significance. - An examination and study of a wide range of stylistic manifestations –urban street style, haute couture, magazines, fashion and advertising photography, music and music video, film, art, social media etc.- and the impact of styling and image in relation to market and consumer needs. An in-depth analysis of how the expression of style is also an indicator of technological, cultural, social, political and financial parameters. - Styling and Image Projection. Examination of the imagery of human expression and its relationship to race, region, medium, social group and brand imagery. The relevance of creating a stylistic approach for a fashion brand through the careful construction of identity and personality. - Styling and Image Making: from concept to production. Issues to be examined are: the formulation of a visual concept, the importance of research, creating a mood board, searching for appropriate material and set props, identify and apply trends and production considerations. The use of styling and image in creating content for specific audience, publication or client. | ||||||||||||
| Recommended and/or required reading: | |||||||||||||
| Textbooks |
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| References |
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| Planned learning activities and teaching methods | The course includes lectures addressing the issues involved in image making and styling. Visual references and examination of real-life projects will instigate in-depth discussion on the impact and influence of styling in fashion, art and design as this is manifested in contemporary imagery. In addition short exercises and tutorials will further enhance the students’ technical capacity in relation to creating a mood board, conducting research within the appropriate arena, collecting and utilizing the necessary tolls and materials. In negotiation with the tutor, students are expected to formulate and produce a conceptual styling and imaging project. This will be supported throughout the coursee by lectures and group tutorials. | ||||||||||||
| Assessment methods and criteria |
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| Language of instruction | English | ||||||||||||
| Work placement(s) | NO | ||||||||||||
