BA in Interior Design / Бакалавр мистецтв в Області Дизайну Інтер’єру

Course Details

Course Information Package

Course Unit TitleSHOP SPACE AND DISPLAY
Course Unit CodeAFDI303
Course Unit Details
Number of ECTS credits allocated7
Learning Outcomes of the course unitBy the end of the course, the students should be able to:
  1. Identify the need of visual intelligence and awareness in contemporary display design and the importance of visual merchandising.
  2. Understand and evaluate the advantages and disadvantages of innovative shop and window displays in retail stores or trade shows.
  3. Utilize, prepare and implement various techniques for visual and oral communication in design.
  4. Deal with basic interior design problem solving.
  5. Employ new forms and experiment with innovative materials suitable new generation shops and fashion environments.
  6. Present and analyse of commercial and promotional projects from specialist stores to branded high street chain stores.
Mode of DeliveryFace-to-face
PrerequisitesNONECo-requisitesNONE
Recommended optional program componentsNONE
Course Contents • Introduction to the Fashion Display project. Written and verbal briefing and analysis. Brainstorming and visual references gathered to begin research and creating a sketchbook.
• The general activity of research and the need for research in fashion and design in identifying needs, target audiences in accordance to achieving clear communication.
• Identifying the importance of visual intelligence and awareness in contemporary retail design and visual merchandising.
• Search for references in existing shops. Focus and study shopping epicentres, brand flagship stores, and guerrilla stores build on innovation, surprise and flexibility.
 

Recommended and/or required reading:
Textbooks
    No specific textbook required
References
  • Dress Code by Birkhäuser Architecture, 2006
  • Point of Purchase by Marta Serrats, Harper Design, 2006
  • Window Display: New Visual Merchandising by Tony Morgan, Laurence King Publishing, 2010
  • Basics Interior Design: Retail Design by Lynne Mesher, Fairchild Books AVA, 2010
  • Visual Merchandising and Display by Martin M. Pegler, Fairchild Book, 2011
  • Detail in Contemporary Retail Design by Drew Plunkett and Olga Reid, Laurence King Publishing, 2012
Planned learning activities and teaching methods Illustrated lectures, extended project briefings and group critiques with practical workshops and exercises on critical parts of the subject.
 
Group guided visits, demonstrations, and discussions to support design awareness.
 
Student centered practical work, personal research, realization and manipulation in project work.
 

Assessment methods and criteria
Design Intelligence30%
Research and analytical skills20%
Experimentation and rough work20%
Methodology and presentation20%
Class Participation/activities10%
Language of instructionEnglish
Work placement(s)NO

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