| Course Unit Title | FASHION PHOTOGRAPHY |
| Course Unit Code | AFDI306 |
| Course Unit Details | |
| Number of ECTS credits allocated | 7 |
| | Learning Outcomes of the course unit | By the end of the course, the students should be able to:- Develop further understanding related to photographic vocabulary, technique and equipment.
- Make basic adjustments in a digital photograph using the appropriate means and tools.
- Expand knowledge of key technical elements and get confident in the use of photography, both its craft and technology.
- Get familiar with advance studio lighting.
- Analysis and description on fashion photography and Image.
- Understand Information on fashion photographers and their work in reference to technique, philosophy, concepts and idea of beauty. How these visual styles have influenced current styles (techniques used visual style example of images).
- Apply research methodologies in order to visualize and organize a fashion photo shoot.
- Retrieve and explore personal research.
- Participate in group discussions and analysis of research.
- Undergo project briefing, written and verbal analysis.
- Engage and develop visual personal research with personal visual experimentation, sketches with ideas and thoughts in order to expand on ideas and develop personal expression and individuality.
- Apply photographic experimentation in order to develop personal expression and employ skills appropriate to the fashion production.
- Manage fashion photo shoots, independently and / or as a member of a team.
- Solve communication and technical problems skilfully.
- Use the photographic skills learned to communicate with ideas and portray developed concepts with the camera use.
- Post-production: practise digital retouching for image enhancement.
- Recognize the printing techniques and the importance of presentation level.
- Present final fashion photographs with concern for quality.
- Participate in group critiques with critical mind.
- Receive feedback for the assessments presentation.
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| Mode of Delivery | Face-to-face |
| Prerequisites | AART119 | Co-requisites | NONE |
| Recommended optional program components | NONE |
| Course Contents | Fashion photography course aims to guide students through an advance level of technical concepts and artistic challenges with a focus on fashion. Students will explore the analytical, creative and technical potential of fashion photography, both in the studio and on location. Students will develop the skills, confidence and imagination required to manage photographic shoots while producing a creative and original body of work.
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| Recommended and/or required reading: |
| Textbooks | - Photography Q&A: Real Questions. Real Answers, Series: Voices That Matter, New Riders, 2013
- MasterMind: Art Direction, Fashion Styling, and Visionary Photography Visionary, 2011 by Workshop Ltd Viction
- The Art of Photography: An Approach to Personal Expression, Rocky Nook, 2010
- Masterclass: Professional Studio Photography, Rocky Nook, 2012
- Image makers, Image Takers, Anne-Celine Jaeger, Thames & Hudson, 2008
- The Art of Fashion Photography Hardcover, by Patrick Remy , Schirmer/Mosel; 2014
- Mastering the Model Shoot: Everything a Photographer Needs to Know Before, During, and After the Shoot (Voices That Matter), Peachpit Press; 2013
- Dynamic Posing Guide: Modern Techniques for Digital Photographers, Wiley, 2013
- Art and Photography, by David Campany, Phaidon Press, 2012
- Gregory Heisler: 50 Portraits: Stories and Techniques from a Photographer's Photographer, Amphoto Books; 2013
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| References | - http://www.digitalcameraworld.com
- http://www.lightstalking.com
- http://www.dpreview.com
- Visual contemporary references on magazines like: Black & White, Digital photographer, the photographer, Shots, Blur, Aperture, Wallpaper, The Face, Wired, Design, Vanity Fair, Harper's Bazaar, Vogue, Allure, I-D, Fashion, Hype, Surface, Dazed & Confused, Art & Culture, Spread Art Culture, Elephant, Juxtapoz
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| Planned learning activities and teaching methods | Extended project briefings: Briefs and supplementary worksheets that clearly describe the project’s subject matter, learning outcomes, requirements, deadlines and recommended references.
Studio based and other workshops: Photo-Studio, Indoor and Outdoor Designed demonstrations of specialized techniques, including students’ observation and participation.
Tutorials: Individual and/or group tutoring and guidance, supplementary of the scheduled classes and studio-hours.
Visual Presentations: Formal presentations of visual information and knowledge, as well as theoretical elaboration to encourage critical discourse and discussion.
Photographic outings: Make photographic excursions and visits to relevant resource and reference centers. |
| Assessment methods and criteria | | Research and Methodology | 15% | | Experimentation and Analysis | 15% | | Production competency and Solution | 40% | | Class Participation / activities | 10% | | Time management and Presentation | 20% |
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| Language of instruction | English |
| Work placement(s) | NO |
