Course Details

1. Describe the basic principles of Public Relations and to explain its importance and function in contemporary times
2. Use mass media as a means of practicing Public Relations and to employ techniques of publicity in order to contribute to the organisation, application and appraisal of Public Relations programs.
3. Distinguish Public Relations from other functions of communication and to define factors which supplement the meaning of Public Relations.
4. Evaluate case studies based on the functions of Public Relations, mass media and techniques of publicity.
5. Propose techniques of communication and publicity in the planning and development of Public Relations programs.

Introduction to the principles of Public Relations: Types of communication and basic principles of Public Relations, their applications and their action.

Differences between Public Relations and other functions of communication: Comparison and contrast of Public Relations with the fields of information, publicity, propaganda, advertising, and marketing.

The public and public opinion: Types and groups of the public. Factors of formulating public opinion. Research methods in studying public opinion. The role of public opinion in Public Relations.

Planning for effective Public Relations: Organisation, application and appraisal of Public Relations programs.

Public Relations and mass media: Use of media in Public Relations programs. Relationship and cooperation between journalists and Public Relations practitioners.

Practice of Public Relations: Techniques of communication and publicity (Press release, press conference, organisation of forums, lectures, seminars and conferences). Proposition of new techniques in the planning and development of innovative Public Relations programs

• Lecture notes prepared by the instructor.
• Jefkins, F. (2004) Δημόσιες σχέσεις. (Public Relations) Αθήνα: Κλειδάριθμος. (In Greek)

• Αρναούτογλου, Ε. & Ντουρουντάκη, Μ. (1999) Δημόσιες Σχέσεις. (Public Relations) Αθήνα: Interbooks. (In Greek)
• Μαγκλιβέρας, Δ. Κ. (1997) Δημόσιες σχέσεις. (Public Relations) Αθήνα: Παπαζήσης. (In Greek)
• Μαγνήσαλης, Κ. Γ. (2002) Δημόσιες σχέσεις: θεωρία και τεχνική των σχέσεων με το κοινό. (Public Relations: Theory and Techniques of the Relations with the Audience. Αθήνα: Interbooks. (In Greek)

This course is delivered to the students by means of lectures conducted with the help of computer presentations.  Lectures are supplemented with group discussions in order for the students to familiarize with public relations and publicity.