Course Details

1. Explain the importance and function of public relations and publicity both theoretically and practically.
2. Apply the theoretical approaches of public relations in order to generate and execute public relations programs.
3. Examine public relations through the prism of society and social activity and to identify the methods and techniques of public relations.
4. Evaluate public relations campaigns and to specify the elements of a successful campaign.
5. Develop the skill of planning public relations campaigns based on innovative ideas and communication patterns.

Theoretical approach to Public Relations: Function of Public Relations. Public Relations and other techniques of communication. Strategic planning of Public Relations campaigns.

Society and the different types of social activity: The relationship between social sciences and Public Relations.

Mass media and Public Relations: Communication technologies and Public Relations. The public, Public Relations and propaganda.

Communication in Public Relations: Verbal and non-verbal behaviour through the prism of interpersonal, group, public and mass communication.

Semiotics in Public Relations: Signs, signifier and signified. Semiology in daily activity

Social spectacles: The meaning and culture of imaging.

Public speaking and techniques of persuasion: The principles and techniques of persuasion.

Practice of Public Relations: Generation of innovate ideas and communication patterns in order to plan and execute Public Relations campaigns

• Reader with a collection of articles
• Μαγκλιβέρας, Δ. Κ. (1997). Δημόσιες σχέσεις. (Public Relations) Αθήνα: Παπαζήση. (In Greek)
• Griffin, E. (2000). A first look at communication theory. New York: McGraw

• Μαγνήσαλης, Κ. Γ. (2002) Δημόσιες σχέσεις: θεωρία και τεχνική των σχέσεων με το κοινό. (Public Relations: Theory and Techniques of the Relations with the Audience. Αθήνα: Interbooks. (In Greek)
• Πλειός, Γ. (2001). Ο λόγος της εικόνας: ιδεολογία και πολιτική. (Image Speech: Ideology and Politics) Αθήνα: Παπαζήση. (In Greek)
• Dyer, G. (1993). Η διαφήμιση ως επικοινωνία. (Advertisement as Communication) Αθήνα: Πατάκη. (In Greek)
• Eco, U. (1997). Η σημειολογία στην καθημερινή ζωή. (Semiology in Daily Life) Αθήνα: Μαλλιάρης – Παιδεία. (In Greek)

This course is delivered to the students by means of lectures conducted with the help of computer presentations.  Lectures are supplemented with articles and panel discussions.