Course Details
Course Information Package
Course Unit Title | INTRODUCTION TO MASS COMMUNICATION:MEDIA AND SOCIETY | ||||||||
Course Unit Code | AJER103 | ||||||||
Course Unit Details | BA Journalism (Required Courses) - | ||||||||
Number of ECTS credits allocated | 5 | ||||||||
Learning Outcomes of the course unit | By the end of the course, the students should be able to:
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Mode of Delivery | Face-to-face | ||||||||
Prerequisites | NONE | Co-requisites | NONE | ||||||
Recommended optional program components | NONE | ||||||||
Course Contents | Introduction: The basic model of communication. Semiotics, psychoanalysis, interpretation. Society as a social system. Social spheres and levels of analysis. Analytic perspectives. The liberal-pluralistic perspective: Diffusion and acculturation. Participation , consensus and problems of journalistic responsibility. The elite/organizational perspective: The rise of pseudo-events. “Spectacular democracy” and news manipulation. Elites and bureaucratic dynamics. The Marxist/class perspective: The media and the economy: a mechanism of distribution or communication? Accumulation and concentration of ownership. Monopolies, cultural imperialism and forms of resistance The historical development of the Public Sphere [the western European model and the Cypriot experience] Culture and the Media: Forms/types of communication: oral/acoustic, writing, printing, electronic. McLuhan’s model. The Aesthetic dimension in mass culture: | ||||||||
Recommended and/or required reading: | |||||||||
Textbooks |
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References |
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Planned learning activities and teaching methods | This course is delivered to the students by means of lectures and class discussions. Lectures are supplemented assignments on specific case studies in order for the students to familiarize themselves with the concepts and their application.
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Assessment methods and criteria |
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Language of instruction | Greek | ||||||||
Work placement(s) | NO |