BSc in Maritime Studies / Бакалавр в Області Морських Наук

Course Details

Course Information Package

Course Unit TitleMARKETING FOR MARITIME AND PORT OPERATIONS
Course Unit CodeATMP301
Course Unit Details
Number of ECTS credits allocated5
Learning Outcomes of the course unitBy the end of the course, the students should be able to:
  1. Outline in detail the varying marketing policies and philosophies of merchant shipping companies.
  2. Analyse the marketing systems and practices of shipping companies.
  3. Present the principles and practices of port and terminals management and marketing.
  4. Critically examine the marketing strategies of leading global shipping companies.
Mode of DeliveryFace-to-face
PrerequisitesATCH201,ATTO301Co-requisitesNONE
Recommended optional program componentsNONE
Course Contents

The marketing policies of merchant shipping companies.

The marketing system and practices of shipping companies

The marketing information system.

Marketing plans and the marketing mix of shipping companies.

Marketing strategies of the leading tanker shipping companies.

Marketing strategies of the leading liner shipping companies.

Marketing as a tool for the improvement of chartering policy.

Port and Terminals marketing and management.

Recommended and/or required reading:
Textbooks
  • Branch, A., Maritime Economics: Management and Marketing, Routledge, 1998
References
  • Palmer, A., Principles of Services Marketing, Mc Graw Hill, 2011.
  • Plomaritou, P., Marketing of Shipping Companies, Stamoulis, 2008.
Planned learning activities and teaching methodsLectures, discussions, presentations, assignments
Assessment methods and criteria
Mid-term exam40%
Final Exam60%
Language of instructionEnglish
Work placement(s)NO

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