Course Details
Course Information Package
Course Unit Title | MARKETING FOR MARITIME AND PORT OPERATIONS | ||||||
Course Unit Code | ATMP301 | ||||||
Course Unit Details | |||||||
Number of ECTS credits allocated | 5 | ||||||
Learning Outcomes of the course unit | By the end of the course, the students should be able to:
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Mode of Delivery | Face-to-face | ||||||
Prerequisites | ATCH201,ATTO301 | Co-requisites | NONE | ||||
Recommended optional program components | NONE | ||||||
Course Contents | The marketing policies of merchant shipping companies. The marketing system and practices of shipping companies The marketing information system. Marketing plans and the marketing mix of shipping companies. Marketing strategies of the leading tanker shipping companies. Marketing strategies of the leading liner shipping companies. Marketing as a tool for the improvement of chartering policy. Port and Terminals marketing and management. | ||||||
Recommended and/or required reading: | |||||||
Textbooks |
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References |
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Planned learning activities and teaching methods | Lectures, discussions, presentations, assignments | ||||||
Assessment methods and criteria |
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Language of instruction | English | ||||||
Work placement(s) | NO |