Course Details

1. Differentiate between the different forms of modern organizations related to the construction industry.
2. Analyse and evaluate the various factors constituting a company’s environment with emphasis on the construction industry.
3. Explain how individuals develop their personal codes of ethics and why ethics are important in the workplace.
4. Show how the concept of social responsibility applies to environmental issues and the ethical responsibilities of practicing surveyors.
5. Describe the Management Process, and identify the role of Managers and Management
6. Demonstrate awareness of the Marketing Principles and relate them to the marketing mix: producing, pricing, distributing, and promoting.

1.       Small Business System

a.       The Meaning of Business

b.       The evolution of Business

c.       Market System

2.       Environment of Business

a.       Internal Environment

b.       External Environment

3.       Business Ethics and Responsibly

a.       Ethics in the Workplace

b.       Company Practices and Business Ethics

c.       Social Responsibility

4.       Entrepreneurship and New Ventures

a.       What is a small business

b.       Entrepreneurship

c.       Starting and operating a New Business

d.       Types of Organizations / Businesses

5.       Global Context of Business

a.       The Rise of International Business

b.       Import – Export Balances

c.       Levels of International Involvement

6.       Management Process

a.       The Nature of Management and Organizations: General definition of organizations and management; Organizational Resources; Basic Purpose of Management; Types of Organizations (Profit - Non Profit); Forms of Business Organizations; Reasons for the existence of organizations.

b.       Managers and Management: Basic definition of management, The Management Process, Basic definition of a manager, The task of management, Kinds, Areas, Roles and Skills of Management.

7.       Marketing Principles

a.          Understanding the Marketplace and Consumer Needs

b.       Designing a Customer-Driven Marketing Strategy

c.       Preparing a Marketing Plan and Program

d.       Building Customer Relationships

e.       Capturing Value form Customers

f.        The New Marketing Landscape

• Griffin R W. And Ebert R. J. (2008) ‘Business International Edition’, 8th edition, Pearson/ Prentice Hall, USA.

• K.E Everard, J.L. Burrow, (2003) ‘Business Principles and Management’ South-Western Editorial Pub
• Bovee, Till (2011) Business in action with real time updates, 5th edition, Pearson.