MA in Communication Studies

Course Details

Course Information Package

Course Unit TitleCULTURAN LANDSCAPES
Course Unit CodeARCH4
Course Unit DetailsBA Architecture (Architecture Electives) -
Number of ECTS credits allocated3
Learning Outcomes of the course unitBy the end of the course, the students should be able to:
  1. Identify practices of Architectural Design which aim to promote the place as a tourist export product.
  2. Identify the authenticity of a place as a strong factor in the competitive tourism industry
  3. Analyze strategic design methods which implement a tourism destination to differentiate against competitors.
  4. Define the factors leading to the modern architectural design in order to express specific instructions and promote the place as a tourist product.
Mode of DeliveryFace-to-face
PrerequisitesNONECo-requisitesNONE
Recommended optional program componentsNONE
Course Contents

The dominance of the image in the Tourist Industry

Architecture and Authentic Tourist Experience

Types of tourism

Positive and Negative Factors of Tourism

“Building unique object” in the Tourism Industry

Sustainable development proposals for the Cyprus Tourism

Recommended and/or required reading:
Textbooks
  • Γιαννάκης Κ. Αρχοντίδης, Ανασκόπηση του Κυπριακού Τουρισμού, Αθήνα: εκδ. A.Α.ΛΙΒΑΝΗ, 2007
  • Ockman J. & Frausto S. (editors), Architourism, Prestel
  • Munich London- New York, 2005.
References
  • Ανδριώτης Κωνσταντίνος, Αειφορία και Εναλλακτικός Τουρισμός, Αθήνα:εκδ. ΣΤΑΜΟΥΛΗ Α.Ε.,2008
  • Auge Marc, Για μια ανθρωπολογία των σύγχρονων κόσμων, Αθήνα, εκδ. Αλεξάνδρεια, 1994.
  • Baudrillard Jean & Nouvel Jean, Τα μοναδικά αντικείμενα. Αρχιτεκτονική και Φιλοσοφία, μεταφρ. Ν. Ηλιάδης, Αθήνα, εκδ.Futura, 2005.
  • Bauman, Z., Παγκοσμιοποίηση, οι συνέπειες για τον άνθρωπο, Αθήνα: εκδ. Πολύτροπον, 2004
  • Φιλίππου Α., Καταναλώνοντας μοναδικά αρχιτεκτονικά αντικείμενα, Μετ. Εργασία, ΕΜΠ. Σχεδιασμός-Χώρος-Πολιτισμός, Αθήνα, 2007
  • Frederic F. Brunel, Design and the Big Five: Linking Visual Product Aesthetics to Product Personality, Boston University School of ManagementWorking Paper, 2006
  • Gillian Dyer, Η διαφήμιση ως επικοινωνία,εκδ. Αθήνα:Πατάκη, 1992.
  • Kotler Philip, Donald H. Haider, Irving Rein, Marketing Places,
  • Kotler Philip, Bowen John, Makens James, Marketing for Hospitality and Tourism, 4th edition, Pearson International USA,2006.
  • Middleton V., Hawkins R., Τουριστικό Μάρκετινγκ για βιώσιμη
  • Τσάρτας Πάρης, Τουρίστες, Ταξίδια, Τόποι: Κοινωνιολογικες Προσεγγίσεις στον Τουρισμό, Αθήνα: εκδ. ΕΞΑΝΤΑΣ, 1996
  • Ηγουμενάκης Ν., Κραβαρίτης Κ., Λύτρας Π., Εισαγωγή στον Τουρισμό, Αθήνα: εκδ: INTERBOOKS, 1999
Planned learning activities and teaching methods

The teaching of the course is supplemented by lectures for his theoretical background. The aim of the lectures is to supplement the educational process and to broaden their areas of interest of students asking questions, concerns, providing references and specific examples and suggesting approaches and methodologies.
Educational visits are essential to the process of education because students are the means of personal contact and personal experience of each student with the object.
The presentations are an integral part of the educational process, enhancing on many levels. As a mean of self-assessment and as a tool working time students.

Assessment methods and criteria
Class participation 5%
Mid term assignment 35%
Final assignment 60%
Language of instructionGreek
Work placement(s)NO

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