Course Details

Course Information Package

Course Unit Title	IMAGE AND DISPLAY
Course Unit Code	MID508
Course Unit Details	MA Interdisciplinary Design (Elective Courses) -
Number of ECTS credits allocated	7
Learning Outcomes of the course unit	By the end of the course, the students should be able to: Examine the image as an artifact and Investigate the impact of the image in the visual communication process. Identify the scope and application of the image within the Fine and Applied Arts disciplines. Analyse contemporary photographic practices and theoretical writings on photographic practice. Examine digital imaging and showcase a fundamental understanding of Adobe Creative Suite. Employ an array of visual production methods including traditional photographic processes, digital imaging, moving image, xerography and found imagery. Asses and apply the appropriate image production technique according to individual practice and project. Investigate and challenge established areas of photography (editorial, advertising, fashion) by utilizing these in an innovative visual approach. Develop a challenging visual approach to the proposed project. Develop a creative concept and form in expanding the framework of the proposed visual work. Formulate a unique personal visual language and stylistic approach. Engage in alternative methods of image-making which derive from diverse design disciplines. Explore the complex relationship between the static image, the dynamics of motion, sound and time. Investigate the physical presentation of the imagery as an integral part of the proposed work. Examine the relationship between visual and space. Experiment with the relationship between the artist, the artistic object (the visual work) and the audience. Investigate the use of experimental materials and non-traditional approaches in displaying work.
Mode of Delivery	Face-to-face
Prerequisites	NONE	Co-requisites	NONE
Recommended optional program components	NONE
Course Contents	The course enables students to engage in researching, developing and challenging new boundaries of image-making. Instigating from the image itself as a powerful tool within the context of contemporary culture, students will explore and consequently produce work which will make use of the image as visual information, personal expression, narrative device or a visual manifestation of an existing project. As the boundary between the still and the moving image is now fluid this enables for new territories and forms of image making to be explored. Whilst retaining photography as the core discipline for the course, it is expected that work may move towards time-based arts, computer generated imagery and lens-based installations. The course will explore an array of image production methods, ranging from traditional photographic processes in print media, digital print methods, xerography, video image, digital manipulation, time-based media and installations. The work therefore is encouraged to be diverse and linked by an interest in questioning issues of meaning, representation, presentation and spectatorship, whilst dealing with aspects of visual style, personal vision and statement. In developing the creative work, emphasis will be given on increasing the student's visual literacy within the highly mediated visual environment that we inhabit.
Recommended and/or required reading:
Textbooks	Art and Photography (Themes & Movements). David Campany. Phaidon Press. 2007. Altered Images: New Visionaries in 21st Century Photography. Romanywg. Gingko Press. 2011. The Pictures Generation, 1974-1984 (The Metropolitan Museum of Art). Douglas Eklund. Metropolitan Museum of Art. 2009. Turning Pages: Editorial Design for Print Media. Robert Klanten & Sven Ehmann. Die Gestalten Verlag. 2010. Visual Culture: A Reader. Jessica Evans & Stuart Hall ed. Sage Publications Ltd. 1999. Representation: Cultural Representations and Signifying Practices (Culture, Media and Identities Series). Stuart Hall. Sage Publications & Open University. 1997. Broken Screen: Expanding The Image, Breaking The Narrative. Doug Aitken & Noel Daniel. D.A.P./Distributed Art Publishers, Inc. 2005. The Medium is the Massage. Marshall McLuhan, Quentin Fiore. Gingko Press. 2005.
References	An extensive list of visual references is available to the students on the e-learning site of the course.
Planned learning activities and teaching methods	The course is delivered through a series of illustrated lectures and visual presentations on Art and Design. Extensive project briefing, analysis and class discussions instigate the creative process. In addition workshops will introduce students to practical subjects such as traditional and digital imaging, lighting, editorial photography and image editing. Interim and formal group critiques of students’ practical work, personal research, development and presentation of work in progress, allow for constructive criticism and examination of class progress. In addition students have access to personal tutorials which become an integral part of the teaching methodology.
Assessment methods and criteria	Interim Critique 30% Final Critique 30% Final Assessments 40%
Language of instruction	English
Work placement(s)	NO