| Course Unit Title | ADVANCED VISUAL COMMUNICATION |
| Course Unit Code | MID509 |
| Course Unit Details | MA Interdisciplinary Design (Elective Courses) - |
| Number of ECTS credits allocated | 6 |
| | Learning Outcomes of the course unit | By the end of the course, the students should be able to:- Demonstrate understanding and knowledge of: key texts that influenced the course of art appreciation and art criticism, texts that became reference in the discourse of art and design theory.
- Discuss the significant theories and theorists that prevailed in the formation of aesthetic discourse and aesthetic evaluation.
- Realize the issues and themes that were repeatedly brought into contexts by artists, visual producers and cultural theorists, placing them in a historical context.
- Draw connections between diverse disciplines and understand fragmentation and blurring of the boundaries in relation to specific cultures
- Synthesize different historical, cultural and interpretative material from various disciplines in order to develop a rich understanding and analysis of art objects and their relationship to the contexts of their production and presentation.
- Develop strategies that can communicate, explain and analyze successfully visual examples, verbally or written, with audiences where multiple and even contradictory viewpoints are admitted and encouraged.
- Form ideas and opinions in order to be able to engage respectfully and scientifically in constructive dialogues regarding aesthetic theory and reflect upon and assess examples of visual production
- Analyse significant examples from the art and design field that changed the course of contemporary thinking and understanding
- Recognise the qualities of the contemporary visual culture and obtain a good knowledge of contemporary art practices,
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| Mode of Delivery | Face-to-face |
| Prerequisites | NONE | Co-requisites | NONE |
| Recommended optional program components | NONE |
| Course Contents | The course encourages advanced design students to further develop their conceptual skills and expand their knowledge of theory and practice. It helps students develop the skills and use of tools employed in contemporary problem-solving visual communication environment.
It further allows for experimentation with media and promotes personal investigation on an advanced level. The main objective of this course is to provide an overall view and enhance student’s communication skills to cope with emerging Information and communication Technology. The course inspires the designer as a future visual communicator and innovator.
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| Recommended and/or required reading: |
| Textbooks | - Philip Rawson, Design, Prentice Hall, London 1987
- Paul Rand, Forms and Chaos, Yale University press 1993
- Information Technology – Everett M. Rogers
- ICT- Vision and Reality – William H. Dutton, Oxford University Press
- Baldwin, Jonathan, & Roberts, Lucienne (2006), Visual Communication: From Theory to Practice, AVA Publishing
- Barry, Anne Marie (1997), Visual Intelligence: Perception, Image, and Manipulation in Visual Communication, New York: State University of New York Press
- Berger, Arthur Asa (1998), Seeing Is Believing:An Introduction to Visual Communication, Mountain View, CA: Mayfield Publishing Company
- Bergstrom, Bo (2009), Essentials of Visual Communication, Laurence King Publishers
- Black coffee Design (2006), 1,000 Icons, Symbols, and Pictograms: Visual Communications for Every Language, Rockport Publishers
- Bogue, Ellie, et. al. (2008) Visual Communications in a Digital Age:, An Introduction to Photography and Photoshop, Kendall Hunt Publishing Company
- Worth, Sol (1981), Studying Visual Communication, University of Pennsylvania Press
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| References | - Visual contemporary references on magazines like: WAD, Fashion and Urban Culture, Another Magazine, Domus, eye, Abitare, wallpaper, The Face, Wired, Design Diffusion, Ottagono, Creative Review, +design.
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| Planned learning activities and teaching methods | Theoretical inputs through classroom lectures, visits to design organizations, seminars and interaction with practicing professionals from the industry.
Students are expected to do a project of professional nature within the semester-long course. Criteria for selecting the topic will be based on the area of specialization by the student. Emphasis will be given to producing works that are of advanced professional quality that will help students enter the industry with an evaluated portfolio.
Emphasis is given on the analytical understanding of visual information, purposeful structuring, and clear visual presentation of information-rich content. Issues of information design including accessibility, transparency, credibility, quantity, density, dimensionality, and utility, as well as universality and language independence are investigated. Cross-disciplined applications are explored using both traditional and electronic media.
Students address complex questions of design in the field of visual communication.
They continue to develop their design practice, while expanding it through courses in theory and research. They also gain theoretical skills by working closely together in project teams.
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| Assessment methods and criteria | | Industry Project Research Methodology | 20% | | Interim Critique | 20% | | Visual Presentation | 30% | | Final Assessment | 30% |
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| Language of instruction | English |
| Work placement(s) | NO |
