Πτυχίο Διοίκησης Επιχειρήσεων / BA in Business Administration

Course Details

Course Information Package

Course Unit TitleBUSINESS COMMUNICATION II
Course Unit CodeABCO102
Course Unit DetailsBA Business Administration (DL) (Compulsory courses) - BA Business Administration (Required Courses) - BSc Maritime Studies (Required Courses) -
Number of ECTS credits allocated5
Learning Outcomes of the course unitBy the end of the course, the students should be able to:
  1. show proficiency and fluency in the oral and written word
  2. practise writing as a process of motivated inquiry, engaging other writers’ ideas through the use of quotations, paraphrase, allusions and summary
  3. recognise how form and structure shape a text’s meaning and appreciate how genre generates expectations
  4. deliver an effective oral presentation in an academic environment
  5. interpret and summarise advanced reading texts
  6. synthesize advanced written word and present it either orally or in writing in a logical and fluent manner
  7. identify and apply the terminology used in the professional business world
Mode of DeliveryFace-to-face
PrerequisitesABCO101Co-requisitesNONE
Recommended optional program componentsNONE
Course Contents

In particular the course covers the following:

advanced argumentative essays with emphasis given on

outlining problems and offering solutions

giving an opinion

presenting both sides of an argument

report writing (assessment, proposal & informative)

note-taking

summary writing

news articles and press releases

effective oral presentation techniques

news letters

business terminology essential for effective business communication

vocabulary enrichment achieved with students' active participation in class debates on topics of common interest and the comprehension of passages from various sources

Recommended and/or required reading:
Textbooks
  • Evans, V., Successful Writing (Upper Intermediate), Express Publishing,2011
References
  • Nelly Kalliga, Stella Bochori, Sarah Yu, Writing for all-B2, Super course, Athens, 2011
  • The Concise Oxford Dictionary, UK, Oxford University Pres s, 2004
Planned learning activities and teaching methods

The course is delivered to students by means of lectures conducted by the instructor. The major method of teaching is the interactive communicative approach based on the principles of functional language learning and teaching. Audio-visual aids, class discussions, pair and group work and other communicative drills are among the instructor’s tools to keep students’ interest alive and elicit the maximum participation from students. Students are also encouraged to make extensive use of the Internet.

Assessment methods and criteria
Tests25%
Presentation10%
Class work5%
Final Exam60%
Language of instructionEnglish
Work placement(s)NO

 Εκτύπωση  Ηλεκτρονικό ταχυδρομείο