Course Details

Course Information Package

Course Unit TitleNEW MEDIA
Course Unit CodeMID511
Course Unit DetailsMA Fine Art: Contemporary Art Practices (Electives Courses) - MA Interdisciplinary Design (Elective Courses) -
Number of ECTS credits allocated6
Learning Outcomes of the course unitBy the end of the course, the students should be able to:
  1. Identify the concept of ‘new’ or digital media within the scope of Media Studies and Art & Design.
  2. Outline the technologies described as ‘new media’ and their characteristics.
  3. Address the growing global demand for innovatively designed digital technologies, products and services.
  4. Analyze the ‘democratization’ of the creation, publishing, distribution, consumption and design of digital media content.
  5. Identify the industry standard software in creating digital content associate them with the creation of design work.
  6. Exhibit a basic understanding of design software such as Adobe Creative Suite and 3D Studio Max.
  7. Examine issues of interactivity and audience in formulating and producing work.
  8. Identify the applications of digital media in the Art and Design area: interactive advertising, gaming, social media, interactive media, digital presentations, multimedia content, web design, web advertising, motion graphics, experimental digital art, digital installations (sonic, visual or textual).
  9. Employ established creative approaches from the area of Art & Design into new forms of digital expression.
  10. Engage in an innovative artistic research and practice, focusing on the creative and expressive potentials of digital media.
  11. Identify artists who employ new media into their work and analyze their input or influence in commercially produced digital content.
  12. Experiment in redefining and rearticulating art and design work utilizing the capacities of the digital media.
Mode of DeliveryFace-to-face
Recommended optional program componentsNONE
Course ContentsThe course offers a range of critical and practical explorations on the concept of ‘new’ or digital media, incorporating critical analysis of contemporary concepts such as the information society, convergence, virtuality, social network, online gaming, virtual space, digital design and interactive advertising. The social, cultural, historical, technological and commercial contexts of these relatively new mediums are examined, as well as the idea of the digital media as technological objects. An investigation is then drawn on the connection and application of these mediums within various disciplines of Art and Design. Through a series of illustrated lectures and interactive presentations students are familiarized with the creative and expressive potentials of digital media. In addition through practical workshops and use of the digital facilities students experiment in a range of mediums such web design / web applications, mobile devise interface design, interactive gaming, sonic arts, digital installations, visual and textual digital forms. Finally, expanding the idea of ‘digital design’, students are fostered in drawing from a number of potential digital design and application areas in defining their own personal practice.
Recommended and/or required reading:
  • The Medium is the Massage. Marshall McLuhan, Quentin Fiore. Gingko Press. 2005.
  • Sound (Whitechapel: Documents of Contemporary Art). Caleb Kelly. The MIT Press. 2011.
  • New Media Design (Portfolio). Tricia Austin & Richard Doust. Laurence King Publishers. 2007.
  • Creative Motion Graphic Titling for Film, Video, and the Web: Dynamic Motion Graphic Title Design. Yael Braha & Bill Byrne. Focal Press. 2010.
  • The Web Designer's Idea Book, Vol. 2: More of the Best Themes, Trends and Styles in Website Design. Patrick McNeil. How. 2010.
  • Design, Web: Interactive. Julius Wiedemann. Taschen. 2008.
  • Adobe Creative Suite 5 Design Premium Classroom in a Book. Adobe Creative Team. Adobe Press. 2010.
  • New Media Poetics: Contexts, Technotexts, and Theories (Leonardo Book Series). Adalaide Morris & Thomas Swiss. The MIT Press. 2009.
  • An extensive list of visual references is available to the students on the e-learning site of the course.
  • References of educational video tutorials on design software.
Planned learning activities and teaching methodsThe course includes a series of illustrated lectures and discussions on the idea of ‘new’ / digital media. Through visual examples and analysis of commercial work, the course investigates contemporary digital media content creation and its application. Workshops and short exercises will introduce and familiarize students with industry standard digital design software. Extensive project briefing, analysis and class discussions instigate the creative process and enable students to formulate their personal visual approach. Interim and formal group critiques of students’ practical work, personal research, development and presentation of work in progress, allow for constructive criticism and examination of class progress. In addition students have access to personal tutorials which become an integral part of the teaching methodology.
Assessment methods and criteria
Interim Critique30%
Final Critique30%
Final Assessments40%
Language of instructionEnglish
Work placement(s)NO

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